So Your Facebook Page Has A Lot Of Likes, so what? Or Better said, So What Now?

I’ve heard it all before, and likely you have too.  What is a bunch of Facebook Likes going to do for my businesses bottom line. Well in my experience A Lot (this next part is the clincher)
If you know what to do with them.

Building a large Fan Following isn’t going to do much for your bottom line if that’s all you do. BUT it is the first step you must take to begin building relationships with your potential clients before you start to make noise about why potential clients need to connect with you before they make a decision about their insurance options.

It's Just Math!
It’s simply Math!

The more people in your audience the higher the sales conversion rate will be!


We’ve all seen annoying Facebook pages…the ones that bore you to death about their business.
I don’t really care about your business, until I need it.  Then I REALLY care!
So you’d better be ready for me when I need you and your Facebook page had better not of wasted the opportunity to own a piece of my mind.

What does your business represent? Do you sell insurance, are you a retail store? It matters!  Your Facebook strategy must be unique for it to be effective.
If you think taking advice from a blog that was not specifically written or directed to your business type is an effective strategy. Then Guess Again.


I’ve met business owners that think they can run their Facebook page by
# 1 giving the job to the receptionist or someone else in the office that they feel has extra time on their hands.

# 2 copying advice off of a marketing website

# 3 copying another business.

Go ahead, see how that works for you.

Done effectively, the Operation of a Facebook Page that has an objective to deliver and solidify results and sales for your business takes time and a strategy designed for YOUR business.

So, do you think “likes” matter – you bet your bottom dollar they do. And if I was betting my bottom dollar – I’d make sure I knew who the best contender was!

Deborah Spilman
The Spilman Group
A Marketing & Consulting Company
506 461 1971

Bullet Proof Your Website!

One Sure Way to Keep Customers Impressed and Bragging About YOU!

Bullet Proof Your Website!


Is YOUR Website just “Pretty” or “Pretty Effective”?

Bullet Proofing your Website will send a confident message to customers. It speaks volumes when a potential client clicks your website and confident strong inviting content hits them smack dab in the face!

By ensuring this fundamental component of your business carries the strength you need to speak for you when you’re not there, may just be that tipping point to a customer signing with you rather than your competition.
Face it … you’re getting searched on the web wether you like it or not; and if you don’t have a presence, and a good one you can say “bye bye” to potential business.
Websites and their purpose all always evolving. It used to be, having a website was enough.
Not Now! Websites require regular massaging and re positioning to keep up with keen consumers.
One unique component to Websites is having a Live Facebook feed on your home page. Facebook is so simple to update it offers the ability to keep current information at the tip of yours and consumers fingertips!

Remember, keep your website business focused on what you do and why you’re the right choice for the client but don’t forget to have fun. When you can strike an emotion within someone, they’ll remember you!

Deborah Spilman
Let’s Put it Together
The Spilman Group
A Marketing & Consulting Company
506 461 1971

Who’s Making These Decisions?

Radio, as Fredericton knew it took a bit of a shaggin’ today.  92.3 FRED FM, a New Cap station in Fredericton flipped formats with little notice to their listeners not to mention some of their on air talent.  Fredericton is now faced with another Top 40 station. Great!  What does this have to do with you? Well if you purchase radio as as a part of your marketing strategy,  PAY ATTENTION you’ve got some homework to do!

This is a great time to advertise on this new station.  Over the next few weeks, more consumers will be tuning in to the New HOT 92.3 FM station, simply out of curiosity.  This ISN’T the time to STOP you’re advertising, if anything it’s the time to ramp it up.

Make your message count. The content of your 30 second message is the difference between making an INVESTMENT or creating and EXPENSE for your business.

There is a formula and if you use it precisely, it works!