LIKE IT OR NOT!
So Your Facebook Page Has A Lot Of Likes, so what? Or Better said, So What Now?
I’ve heard it all before, and likely you have too. What is a bunch of Facebook Likes going to do for my businesses bottom line. Well in my experience A Lot (this next part is the clincher)
If you know what to do with them.
Building a large Fan Following isn’t going to do much for your bottom line if that’s all you do. BUT it is the first step you must take to begin building relationships with your potential clients before you start to make noise about why potential clients need to connect with you before they make a decision about their insurance options.
The more people in your audience the higher the sales conversion rate will be!
IF YOU KNOW WHAT TO DO NEXT!
We’ve all seen annoying Facebook pages…the ones that bore you to death about their business.
I don’t really care about your business, until I need it. Then I REALLY care!
So you’d better be ready for me when I need you and your Facebook page had better not of wasted the opportunity to own a piece of my mind.
What does your business represent? Do you sell insurance, are you a retail store? It matters! Your Facebook strategy must be unique for it to be effective.
If you think taking advice from a blog that was not specifically written or directed to your business type is an effective strategy. Then Guess Again.
THIS IS WHY SOME FACEBOOK ACCOUNTS FAIL, and by fail I mean DELIVER ZERO SALES!
I’ve met business owners that think they can run their Facebook page by
# 1 giving the job to the receptionist or someone else in the office that they feel has extra time on their hands.
# 2 copying advice off of a marketing website
# 3 copying another business.
Go ahead, see how that works for you.
Done effectively, the Operation of a Facebook Page that has an objective to deliver and solidify results and sales for your business takes time and a strategy designed for YOUR business.
So, do you think “likes” matter – you bet your bottom dollar they do. And if I was betting my bottom dollar – I’d make sure I knew who the best contender was!
The Spilman Group
A Marketing & Consulting Company
506 461 1971